Archive for March, 2010
PPC Advertising for Maximum Web Promotion
Engaging in pay-per-click (PPC) advertising has its own benefits and drawbacks. But what exactly is PPC advertising and what it can do to your business?
Business nowadays is doing different kinds of austerity measures when it comes to advertising their products and services. This is because of high rates of placing ads on print and on television. But there is a fast growing approach that businessmen can utilize to bring their services closer to the people and that is through Internet Marketing.
One tool that is causing internet marketing popularity is PPC advertising. This is a technique used in search engine marketing that requires one to pay a fee every time someone clicks an ad on your website. Usually this placement is done through a bidding process. If you are a top bidder for your keywords/phrases, you are sure to be on the number one spot on all search engines. Just be sure of the effectiveness of your ad copy to get the most number of clicks you need for your business.
Here are the benefits of PPC advertising are:
1. You need not be a genius in computer and technology to be able to run this ad campaign.
2. Immediate results are seen after a few days.
3. No need to make a website conform to the SEO rules.
4. Nothing to lose even if you do not top the pages of different search engines. You can still always choose PPC advertising.
5. You can make use any search engine available.
6. You can type in any keyword you like.
Cons of PPC advertising includes:
1. Fixed payments every month to the search engine you choose.
2. Pay for each click received by your website. At times, visitors are just competitors or people playing pranks on search engines. This hassle wastes money you put in to this advertising.
3. Inability to pay for the fees next month would mean removal of your website on the paid listings.
4. This advertising can only be used temporarily because it is difficult to handle in the long run.
5. Pay-per-click pricing can be costly for long periods of time, therefore, this should be stopped after an ad campaign.
But how exactly PPC advertising can increase traffic, leads and sales?
PRE-QUALIFIED TRAFFIC. All visitors of your website are already considered as a qualified consumer or buyer of your product. PPC advertising leads your customers to you for a lesser cost.
INSTANT EXPOSURE, IMMEDIATE PROFITS. PPC search engines enable you to get your desired results fast. They will have your website live within just a few hours which means immediate increase in sale.
CONSISTENT TOP LISTINGS. This is to get your website on top of the sponsored search results for free. You just have to choose the keywords related to your site and business and place them within your web pages. After this, you are done.
PPC advertising enables advertisers to control their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click. PPC advertising networks provide the platform to identify the desired audience by geographic setting, topic and industry. These networks have a list of websites of the publishers where the ads will be placed.
Tools are provided by the networks to check how the pay per click limit is working for a certain advertiser. If its still competitive, would it be even listed among the paid search lists or does it generate sales? Of course, if the advertiser made the highest bid, the better chances the ad will be seen in the search engine. These networks too provide protection for the advertisers against click fraud. This advertising set-up allows advertisers to set a daily budget for his ads, thus, less spending for unnecessary clicks. Advertiser will never go over his budget.
In PPC advertising, what are important are the keywords and phrases. You have to select at least ten “very specific” keywords that would give you the best traffic in the search. Then, write the ad creatively but straightforward. Tell the truth about your product or service and do not lie. Good thing if your product or service will not disappoint those that are relying on your ad’s promise – but what if it did otherwise? Important too is the clarity of the ad. Do not use very vague languages. Include important details like the price.
You should also remember to budget your bids. Do not go overbidding because you will only lose your money and do not go so low that your ads will never get the chance to show up. Check your profit against your spending. If you see no progress then most likely you have to drop your ad campaign.
More and more advertisers have been using PPC advertising and it will continue to grow faster than any online advertising techniques. From revenues of $2. 6 billion in 2004 to $5. 5 billion in 2009, cost per click will dramatically go up as well from $0. 29 to $0. 36.
PPC advertising is new in online marketing and it is going to continue in the years to come. For advertisers, this means increase revenues with fewer advertising expenses, savings, more sales, good return of investment (ROI) and effective ad campaigns in the days to come.
A friend of mine just closed his business. He sells promotional items, and he has more than 10,000 of them, from pens, pins, bracelets, lanyards, ribbons, etc. Where is the best place to sell all of this. Well, I have your answer. Well, inventory like this is a little harder to move, because they're small, consumable items (easier to sell off furniture and office equipment, for example). You can look in the yellow pages for auction houses and liquidators who can sell them for you. Alternatively, you can sell them to big lot resellers who take big shipments of surplus from other businesses and sell them for you (Ross does this for clothing, for instance)
I have a lot of waitressing experience at bars but I want to be a promotional girl and I was wondering how to go about getting a fun job like that. What I found out was – a lot of those kinds of promotional workers are models. your best bet is to go to a local modelling agency (depends where you live) and tell them that this is the kind of work you're interested in – you will need to take with you a CV outlining all the related work you've done with 2-3 character references and three photos (one body shot, in a swimsuit; one headshot smiling[showing teeth]; and one headshot not smiling). These are the standard requirements when applying to a modelling agency. You may want to ring around some agencies first to ask if they deal with this type of work – although agencies are typically busy, the receptionist who answers the phone should be able to answer this question for you. Several agencies' numbers are printed in the phonebook. It may also pay to check job websites for promotional work – you may have to start out small, for example giving out product samples in the supermarket – before workig up to the more flashy stuff like alcohol promotions. x
I'll be running windows 7 (purchased w/ $50 promotional offer) on a pc for about a year and then purchase another pc with credit points. However, the new machine will not have an OS. How do you handle the re-registering a serial key from one pc your departing with and enabling on another pc? Also, I don't know how MS handles this and can I put the w7 OS on a desktop and laptop with same registry key? Thanks thanks. I was so glad to find this — It is a single machine version. for other PC you have to purchase another liscence
Ok I opened a BofA credit card my limit is 22k I took out 10k on a promotional prhyme (minus) -2points ive been paying 150 a month (minimum payment) for 14months that comes to 2100 and my balance is still at 9300 wtf.? I have maybe charged 100 bucks on the acct since I took out the 10k, that sill leaves me only paying off something like 800 and 1300 going to interest is that right? Is that much money supposed to them even with the prhyme -2points for life any help would be great thanks a lot. From what I can tell… You will never pay off your credit card debts if you pay only the minimums each month. When you pay the minimums, almost everything is being used to pay INTEREST, and not PRINCIPAL. If you want your debt to go down, you're going to have to pay additional money each month, so you can reduce the principal.
Does anyone know of a good company or website where can I get creative party favors or promotional products. I think I found an answer. I use www. Jinkel. Com. It is amazing quality and it is run buy teenagers… I have already ordered 3 times and everything has been smooth, fast, and great quality. (I usually call after 4:00 on Monday-Friday because they have school).
I would like to starting selling personalized promotional items and party favors on my website, any suggestions on websites that do this, that I can sign up with. Thanks. After looking around, I learned — This is exactly what you're looking for: www. Orientaltrading. Com
As a result of my education I have to prepare promotional materials for log/timber houses(in Scandinavia). What would you display on the brochure/ postcard promoting the above mentioned houses? The slogan could be as follows: Wood you believe it? Or 'Go wood.'. Well, I have your answer. Picture of at least one of the houses and if there is room the floor plan. With a note saying there are other styles available.
Promotional Pens and promotional pencils are two of the most often used promotional gifts that can be found within most business and corporate environments. These types of promotional gifts meet several essential criteria.
Firstly promotional pens and pencils are easy to personalise. With a vast range of colours, materials and combinations to choose from it is easy to create a dramatic impact, and one which will vividly show off your company branding, logo and contact details.
Secondly, promotional pens and pencils are used everyday and are collected. Nearly no one will ever turn down a free personalised pen or pencil. Some desktops often have branded desk tidies and pen pots just so that pens and pencils can be kept easily to hand. People may also carry about their favourite promotional pens and pencils within their jackets, case and often in a shirt pocket.
Thirdly, promotional pens and pencils come in all sorts of shapes and sizes to suite any budget and marketing program. For example at Redbows, a leading UK promotional gifts suppliers, two general collections are offered – promotional pens and promotional pencils. These general collections of promotional writing instruments include further sub-collections which browsers can then drill down through to find the right pens and pencils for their promotions.
Looking at pens, Redbows supplies a vast array of solid plastic pens, frosted plastic pens, executive and multi function pens. In addition there are often environmentally friendly pen alternatives made from either sustainable or recycled materials. The same can be said or pencils which can be plastic, wooden and again ECO green.
In terms of personalisation imprint areas are often quite small but there are options. Whilst it is typical to print directly onto the barrels of pens and pencils, pens also offer the option to apply an imprint to the pen clips. Imprints can also be made in more than one location on a barrel and both pens and pencils can be supplied in gift boxes and pen pouches which can also be branded. Whilst most imprints are one or more colours, with some pens it is possible to offer a full colour printing service and 360 degree wrap. This is a more expensive form of print but does mean that you can cover a pen or pencil with your artwork and apply more than four colours if required.
The most typical imprint components are company name and logo. Web addresses and contact details are also often shown. Web addresses in particular can be a challenge depending upon their length. With relatively small imprint areas it is important not to print them in too small a font. Every component of your imprint has to be legible. Colour choice also plays an important role. With translucent frosted bodies some clients prefer a stark contract in their imprint colour, whereas others opt for a more neutral tone. Some pens also offer the option of using different colour components. Most ballpens are available with black or blue inks and rollersballs.
So if you are considering using pens and pencils for a marketing promotion, turn to a professional promotional pens supplier like Redbows. If you cannot find the promotional pens or pencils you want let our Promotional Gifts Consultants to source them for you.
Serving as virtual billboards for your company, promotional products such as pens, key chains, stationary, handicrafts etc play an important role in familiarizing your target audience with your brand. A custom imprinted promotional product, such as a keychain or a pen, goes a long way in brand promotion. By virtue of being used everyday, things these custom imprinted promotional items serve as constant reminders of your company’s existence and services. All big corporations today are identified by their logo and brand images. Custom imprinted promotional products are powerful advertising mediums that bring your brand closer to people.
Be it a trade show giveaway, a executive gift, or a festival present, a custom imprinted promotional product with your company logo and mission statement on it will definitely create a long lasting impression on your target audience.
Some organizations prefer to give away custom imprinted gifts with personalized messages and in some instances, engraved with individual employee or client names. too. Such practices are bound to increase an emotional bonding with your brand and create a long lasting brand loyalty towards your products and services.
Logo promotion for any organization is a very important activity. Engraved or imprinted on a promotional item, your company logo and message keep burning into the user’s mind. As mentioned earlier, all big brands reputable brands today have identifiable logos. For large organizations sponsoring events or financing charitable causes, giving away custom imprinted products is an absolute must.
Keychains are becoming important custom imprinted promotional items, with more and more companies giving out keychains engraved with company logos to their employees and commercial associates. Keychains are complete utility items that apart from serving not only serve an individual’s daily requirements, but can very comfortably act as your company logo platform. Metallic and rubber keychains can be customized to give out strong advertising messages.
Since keychains are style statements, for the young, important key holders for the mature and rings that carry passports to many important locks, doors and safes, they are perhaps the best corporate gifts that you can distribute. Keychains are available in all shapes and sizes and come in attractive designs and colors. You can even mould customize a keychain to look like your company logo. For more information on variety and kinds of custom imprinted keychains and other promotional items, log on to www. promotionalkeychains. biz.
Customize keychains and engrave your advertising message on them so that your brand name can worm its way into every human heart that your commercial enterprise touches.