A lanyard is a rope or cord usually worn around the neck or wrist. It often has an item attached to it. A lanyard is also defined as the length of cord used to fire artillery pieces. Another definition is that it is the rigging that secures some objects in the ship. Nowadays though, the most common definition of this word is a cord that doubles as a handy carrier and is a favorite promotional merchandise.
Today, the resurgence of the lanyard could be attributed to marketing people who are always on the lookout for affordable giveaways. The lanyard is considered as an ideal company token because it’s a cheap yet very useful item.
A wide segment of the the modern society’s population uses lanyards. Because of this, lanyards are a great tool for spreading public awareness about a brand. Marketing people therefore scrambled to have these mass produced carrying their respective companies’ logos and other branding elements.
One can choose to attach accessories to the lanyard to make it even more attractive. Accessories also extend the usefulness of the lanyard. And these lanyard accessories can also be utilized to enhance the branding capability of this practical item. For instance, lanyards can come with a retractable pull reel or a clip in metal or plastic. These types of lanyard accessories are attached so that the handy cord can become an ID holder.
There is a wide selection for pull reels and plastic clips in terms of colors. Hence, they can be produced in a company’s corporate colors if the lanyard is to be used as a promotional item. Another practical lanyard accessories are the metal rings. They are attached to the cord and used to hold keys and other small, but valuable items.
In most corporate settings, the lanyard is a carry-all, with the ID and the employees important items like the keys to the office drawer. So it’s important to remember that a lanyard needs lanyard accessories for it to become a very effective promotional tool.
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