Promotional Ink pens are an exceptional resource to add to your organization’s marketing mix. They are one of the most cost effective and versatile promotional products available.
Have you ever lost a pen before?
Have you loaned your pen out to someone and not have it returned?
The average ink pen has eight different owners.
What if your pen was imprinted with your organization’s logo or message?
Think of the exposure your pen could generate!
Your organization’s information imprinted on a pen and transferred between eight different people. This simple and cost effective promotional product has the possibility of impacting 8-times as many customers as other advertising methods.
Consider the business card. What usually happens with a business card? It gets stuck in a wallet, purse, or Rolodex where it may or may not be seen again.
Now, consider the promotional ink pen customized with your unique message. Remember, the average ink pen has eight different owners. So, if this holds true then you’ve gained 8-times the exposure by using promotional ink pens versus the traditional business card.
Promotional ink pens have evolved over some years and the potential for customized and personalized pens is limited only by your imagination. There are bent, bubble, carabiner, multifunction, syringe shaped, executive, and hundreds of other styles of pens available. You can even get pens that contain USB drives able to hold 2 Gigabytes worth of information. The key is to research the available options and match the item to your target audience.
Many organizations are concerned with price and are quick to look for the cheap promotional pen. Remember, you’ll get what you pay for and cheap may not be the best. A cheap or low cost pen is best to consider as a giveaway or promotional item. These are pens that you buy by the hundreds and pass them out at tradeshows, business expos, or simply as business cards. The idea is to get maximum exposure for your advertising message.
However, don’t throw caution to the wind and overlook quality when going cheap. The worse thing you can do is hand out ink pens with your logo imprinted all over them and they don’t work. What do you think that does to your organization’s image?
Cheap pens must be a cheap organization. Remember, do your homework and match the pen to the promotion.
Higher end pens make excellent corporate gifts, customer appreciation, or employee recognition awards. If you want the recipients to appreciate receiving a pen as a gift then you need to ensure that it has an elegant look and writes like an expensive pen. The best bet is to go with a reputable name brand to make certain of the quality. An added show of appreciation is to package the pen in a nice gift box.
Promotional ink pens are a versatile advertising medium that have stood the test of time. They are an effective way to promote your organization at a great price per exposure.
Now that’s marketing with the write stuff.