No matter how much of the world moves online, in-person experiences remain crucial to how customers see your services and products. Every time a visitor steps through the doors to your restaurant, hotel, lobby, waiting room, or other facility, you have the chance to either win them over or confirm their doubts. With the power of sensory marketing, however, you can rest at ease knowing that your on-site locations are doing more to drive sales and improve customer relations. Here are a few ways that you can take hold of your customers’ senses.
Smell is one of the strongest senses. The right aroma can conjure feelings of nostalgia and comfort. Also, the associations that we have with certain smells last for many years. You can take advantage of this long-lasting link with aroma marketing. By tying your facilities with a certain smell and delivering excellent service, you’ll form a bond in the minds of your customers. This positive feeling will remain with your customers forever.
Almost a third of all people are auditory learners. This means that these folks absorb information aurally rather than visually. Think about how you can use this for your business: customers are walking around your facilities, but every now and then they hear a message on one of your current specials. Sometimes, they might not even be aware of it, but they will gravitate toward certain items and services if you’re reminding them with auditory clues.
Music is also a great marketing tool for your business. Silence can be unnerving and make customers feel uncomfortable. A simple addition, like background music, makes all the difference in the world. Music reduces perceived wait time, which means customers won’t feel like they’re spending an inordinate amount of time at your store, restaurant or other facility. This, in turn, means that your customers will spend even more time browsing your products and services.
Video content can also do a lot for your business. This is especially true if you have customers waiting in line or in your lobby. The last thing you want is a bored customer, so give them something to kill the time with. But video marketing is much more than just a way to keep your customers occupied; it’s a convenient way to drive sales and let customers know more about your business, products, and services. This video content improves the customer experience and reinforces your current marketing plan.
Engaging your customers’ senses is a great way to improve your business. By using visual, auditory, and olfactory marketing strategies, you can make your business more successful and more memorable. Memory is the key to a good marketing plan. With the wonder of the internet, customers have thousands of products and businesses to browse instantly. Although your business is special, the sad fact is that you’re easily replaced in a customer’s mind, so the best you can do is separate yourself from the pack with smart marketing.