Business development is a vital and continuous process, which determines the level of success and a business’ lifespan. Particularly, service or client oriented business has greater need of development programs and marketing strategy to help it exhibit a robust and sustainable growth. In this regard, social media has become a leading source of clientele development for such organizations. Particularly, LinkedIn – the leading professional networking site leads the market with regards to B2B relationships. The primary reason behind this is the vibrant niche market of the targeted audience of over 135 million active professional users.
However, despite this greater utility, very few people actually have an idea of effectively using LinkedIn for the purpose of business and clientele development. The following practical 5 methods can be quite helpful in effective social networking for the sake of business development.
Profile Development and Impression Management
A vibrant LinkedIn marketing campaign starts with strong profile building. A comprehensive but concise introduction about ‘what you do and offer’ can be the first milestone. No matter how qualified you are, incomplete information can not develop a professional image of you as a service provider. Your profile page needs a little investment of your time and dedicated efforts. Learning from the market and active players can help a lot in professional image building campaign that ultimately rewards the business.
As you know, clients turn towards a reliable option in terms of service provision. Hence, the profiles and services that get higher recommendations are quite more successful in getting new clients. In this regard, never underestimate the magic that recommendations can play. Ask your existing clients, professional partners and other stakeholders with a valid business relationship with you, to recommend you on LinkedIn. Social media marketing strategy is all about taking care of little and small steps that could click and provide quality results.
Once you have a good profile page, you need to reach out the market and potential clients on LinkedIn. Here, your approach towards networking plays a very important role in determining the level of success your marketing strategy may have. In this regard, the following 2 steps have been quite rewarding and have been extensively utilized by businesses and successful social media managers.
*) Reach out people in your own industry, who need the services that you offer. Additionally, take a deep look on your professional network and then look into their network. This simple network connection chain can prove out to be a service value chain resultantly.
*) Look at the groups and find people from related industries, who could either give you the business or refer your services to somebody else.
LinkedIn has a paid private messaging service called InMail. Each InMail credit costs $10 or comes at a cheaper cost when you subscribe for premium accounts, and thus the chances to receive intrusive direct marketing mails or spams have been eliminated. Because of premium value each InMail carries, LinkedIn members take it seriously when they receive an InMail, and response rates are very high. LinkedIn even guarantees that if you don’t receive a reply within a week, they will refund the InMail credit.
Groups are also one of the powerful tools in the LinkedIn marketing strategy. Develop your own group and invite people to join it for sharing valuable information and seek solutions for their problems. Additionally, join effective highly active LinkedIn groups and participate in activities. The life is all about give and take, because you will have to give some feedback to others if you want to receive it for you.
LinkedIn question and answer feature enables you to connect with active audience at the social network, who could be impressed with valid and to the point answers to their questions, and this is the most important factor that can make your marketing strategy more effective and successful.
In short, comprehensive understanding of LinkedIn network and then effective utilization of available features can help you a lot in building your business with LinkedIn.
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